A recent study revealed that 55 percent of the individuals polled admitted that promotional products give them a favourable impression of a company. Also, 52 percent of individuals who received promotional products from companies use them in their daily lives. Personalised promotional items are an excellent way of advertising business because it gives a repeat exposure while saving on costs for the business.
Increase brand recognition
One of the primary marketing objectives of every business is to increase its brand recognition so that it can maintain its name and its products in the mind of potential customers for as long as possible. Promotional products help businesses to achieve this goal because you can use your logo or add a personalised message on the products that a client will use in his or her daily life. Consequently, the business will remain at the top in the mind of a potential or existing customer.
Mass outreach at a low cost
Promotional products are cheaper than other marketing forms. For instance, a mass media can cost your business ten thousand dollars in a month, but you are not sure that it will advertise your business as planned. Promotional products, on the contrary, will not cost you an arm and a leg and you are guaranteed that the items will have a lasting impact on clients because they will use the items in their daily lives. Consequently, the items reinforce your brand. Besides, 98 percent of customers who receive promotional items keep; thus, it advertises your business to other people who live or work with the client.
Businesses can use an array of promotional products regardless of the industry they operate in because they can be personalised. Therefore, you can use any promotional product so that you can be creative with it when designing a message that suits your business. Additionally, the array of promotional products available makes it easy for a business to choose the items that fit its budget. The products range from clothes, electronics and stationery. Besides, your company gets to decide how it wants to present the promotional items like the copy and colour. A business can customise a promotional product to suit the occasion, such as a golf tournament event or a trade show, which makes the items the perfect choice for advertisement.
An alternative to business cards
Businesses will always require a business card, but they will be lost or forgotten so fast if they lack the right hook. However, you can improve your advertisement by combining promotional products with business cards so that your customers will remember the experience. Promotional products have a higher return on investment than most forms of marketing like flyers and postcards.
Promotional products are beneficial to businesses because they can use them to thank their partners and employees. A well-selected promotional item makes your employees and partners feel good, such that they carry the item everywhere they go. An employee wearing a corporate polo or jacket will by extent advertise to customers and people outside the business.